Artist Brand & Booking Website • 2026
D Moores Music
A brand and booking platform for a Dubai live loop artist, built so that four very different kinds of client each find the page written for them.
Client
Dan Moores
Industry
Entertainment / Live Music
Year
2026
Platform
Artist brand and booking platform
Visual showcase
A closer look at the design, structure and digital experience.
Project overview
From business need to digital system.
Dan Moores is a British-Italian singer, guitarist and loop artist with more than 825 shows behind him and weekly residencies across Dubai. The problem was not talent or reputation — it was that a wedding couple, a corporate event planner, a hotel booking a residency and a journalist writing a listing were all landing on the same generic page and having to work out for themselves whether he was right for them. Oasis Digital built an artist brand with real art direction, then structured the site so each of those four audiences gets its own page, written in its own language, with its own proof and its own route to booking.
You can explore the live product at Dan Moores.
Challenge
Live musicians are found through search — 'wedding singer Dubai', 'corporate event musician', 'live music for venues' — but those are four separate searches with four separate buyers, four different budgets and four different questions. A single 'services' page cannot rank for all of them and cannot answer any of them properly. On top of that, the assets that actually win bookings — photos, video, a press kit, a venue history — were scattered across drives and inboxes, so every enquiry cost time to answer.
Solution
We built the brand first: a bold, high-contrast identity with live performance photography and video at the centre, so the site feels like the room he plays in rather than a booking form. Then we split the offering into four dedicated pages — wedding singer, corporate events, acoustic and loop artist, venue residencies — each one targeting its own search, answering its own questions and closing with an availability check. Around that we built the credibility layer: a venue history documenting 44 venues, a current residencies schedule, and a self-serve press kit so venues and journalists can take what they need without asking.
What we delivered
The key systems, assets and improvements created for the project.
Artist Brand & Art Direction
A high-contrast visual identity built around live performance photography, with a condensed display type treatment and an amber accent that carries across the site, the press kit and social.
Four Intent-Led Service Pages
Separate pages for wedding singer, corporate events, acoustic and loop artist, and venue residencies — each written for its own audience and structured to rank for its own search terms.
Wedding Journey Page
A page that walks a couple through the day itself — aisle song, cocktail hour, first dance, the party after — because that is the order they think in when they are choosing.
Venue History & Residencies
A documented history of 44 venues across the UAE, Saudi Arabia and beyond, alongside a current weekly residency schedule that keeps the site looking live rather than static.
Self-Serve Press Kit
A press page carrying high-resolution images, performance clips, logos and a downloadable press kit PDF, so venues and media can help themselves instead of emailing for assets.
Video Integration
Live performance clips embedded through the site so the act can be heard and seen at the point of decision, not after an enquiry.
Enquiry & Availability Flow
A consistent Check your date action across every service page, capturing the event date up front so the first reply can be a real answer rather than a question.
Blog & Content System
Articles built around real pre-booking questions — how live looping works, what a wedding singer does on the day, acoustic singer versus DJ — capturing search demand ahead of the enquiry.
Project impact
Designed to create long-term business value.
Four intent-led service pages, each targeting a distinct search and a distinct buyer.
A documented venue history of 44 venues plus a live residency schedule, doing the credibility work that a bio paragraph cannot.
A self-serve press kit with 37 images, video, logos and a downloadable PDF, removing the back-and-forth from every venue enquiry.
Performance video placed throughout the site, so a booker can hear the act before they enquire.
A consistent availability-check route on every page, turning browsing into a dated enquiry.
A blog answering the questions couples and planners actually ask before booking.
Design details
Interface, brand and content details from the final delivery.
Our process
A clear process from first idea to final launch.
01
Discovery
We review the business, audience, goals, existing digital presence and project requirements.
02
Strategy
We define the structure, UX direction, content approach and technical requirements before design begins.
03
Design & build
We create the visual system, develop the platform and connect the core functionality required for launch.
04
Launch & optimise
We test, deploy, optimise performance and support improvements after the project goes live.
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