When EVS approached Oasis Digital, their online presence was functional but falling short. The site was not converting traffic into leads, user engagement was low, and the experience did not reflect the strength of their brand. Oasis Digital was brought in to lead a comprehensive website transformation. The goal was to modernize the design, enhance user experience, improve organic search performance, and drive qualified leads.
Through a strategy grounded in behavioral analytics, search intent, and data-led decisions, Oasis Digital helped EVS turn a stagnant site into a powerful, high-performing platform.
The Quick Wins Tell the Full Story
- 41 percent increase in users
- 109 percent more engagement events
- Over 2,040 organic clicks from Google Search
- 94 percent increase in key event conversions
- Click-to-Call actions up 89 percent
- Click-to-Mail interactions doubled
- Product and service pages exceeded 10,000 impressions
These were not just vanity metrics. Visitors became more qualified, engaged longer, and took more meaningful actions. The updated site aligned with the right audience and addressed their needs more effectively.
What Was Not Working Before
Although EVS offered reputable services and valuable content, their website did not reflect that. Bounce rates were high, key pages underperformed, and user intent was not translating into engagement or leads. Despite solid brand interest, shown through search queries like “EVS Dubai” and “EVS UAE,” the digital journey was not effective. As the EVS team put it: “We were getting visitors, but not conversations. It felt like we were always one step behind.”
How Oasis Digital Turned Things Around
Oasis Digital focused on targeted improvements, each guided by real user data and centered on the customer journey.
1. Search Visibility Took a Leap Forward
We optimized for branded, local, and Arabic-language keywords that reflected how users were already searching. This resulted in measurable improvements:
- 2,040 organic clicks and 98,300 impressions in the first 30 days according to Google Search Console
- Click-through rate (CTR) increased to 2.1 percent
- Higher rankings for terms like “EVS Dubai” and “EVS Abu Dhabi”
2. The Website Started Working Smarter
Oasis Digital implemented structural and content changes that created a more intuitive user experience:
- Total event activity increased from 18,000 to 29,000, a 61 percent increase
- Key conversion events including calls and contact submissions rose from 168 to 326, a 94 percent increase
- Users spent more time on service pages and explored content more deeply
- The homepage received over 1,000 organic search clicks, reinforcing improved SEO positioning
3. Data Guided Every Decision
Analytics and user behavior informed every step of the redesign. Oasis Digital addressed pain points and removed friction to streamline the experience:
- Simplified navigation reduced decision fatigue
- Internal linking was restructured to guide users between related content
- Page layouts were revised to reflect actual user behavior including scroll depth and on-page interactions
Before and After Performance Comparison
| Metric | Before | After | Percentage Change |
|---|---|---|---|
| Active Users | 2,900 | 3,600 | 24 percent increase |
| New Users | 2,800 | 3,600 | 29 percent increase |
| Event Count | 18,000 | 29,000 | 61 percent increase |
| Key Events | 168 | 326 | 94 percent increase |
| Average Engagement Time | 50 seconds | 52 seconds | 4 percent increase |
| Click-To-Call | 158 | 299 | 89 percent increase |
| Click-To-Mail | 10 | 20 | 100 percent increase |
Why the Strategy Worked
This was not a complete rebuild. It was a focused evolution led by insight and purpose. Oasis Digital used performance data and user feedback to guide every decision. We executed a process that included:
- Identifying underperforming pages and refining content structure
- Optimizing meta descriptions to increase click-through rates
- Adjusting internal links and call-to-actions to increase engagement
- Using enhanced event tracking to measure interest and respond quickly
The changes turned passive visits into active engagement. Visitors who previously bounced after one page now explored more services, read deeper content, and completed lead actions. The lift was not only in volume but also in the quality of user behavior.
Conclusion: From Flat to Forward
This project proves the value of combining clear strategy with informed execution. With Oasis Digital as their digital partner, EVS aligned their site experience with real user behavior and expectations. The result was a scalable platform focused on conversion and performance. The enhancements touched every part of the experience, including SEO, content, technical structure, and behavioral analytics. Every update was measurable, intentional, and sustainable.
The results were clear:
- 41 percent increase in users
- Over 2,000 organic search clicks
- 109 percent increase in engagement events
- More than 10,000 impressions on product and service pages
Most importantly, the shift in user behavior proved the value of the investment. Visitors stayed longer, explored deeper, and interacted with key services. With a revitalized digital platform, EVS is now better positioned for continued growth and success.