Springs Bistro is a neighborhood eatery offering a warm, welcoming space for casual dining and takeaway experiences. As the bistro prepared to refresh its identity, the team approached us to create a new logo and packaging system that would better reflect its modern, community-focused vibe. Our goal was to design a visual identity that not only aligned with the bistro’s values but also stood out in an increasingly competitive food scene.
Website Development
Logo, Brand Guidelines
Logo, Brand Guidelines
& Packaging
Project overview
What We Did For Springs Bistro
We created a distinctive logo that captures the essence of the brand, ensuring it communicates identity clearly and stands out across all platforms.
We designed cohesive, functional packaging tailored for both takeaway and delivery, enhancing brand presence while ensuring practicality and appeal.
We delivered high-resolution assets with clear brand usage rules to maintain consistency across all print and digital materials.
We developed a flexible brand system that scales seamlessly across signage, menus, and merchandise ensuring consistency and impact at every touchpoint.
We ensured visual and messaging consistency across every interaction—from digital screens to physical spaces reinforcing a unified brand experience.
Our process
We follow a clear and collaborative process for creating logos, brand guidelines, and packaging. It begins with deep discovery to understand the brand's values, audience, and positioning.
The design phase involves concept development, iteration, and refinement to ensure visual identity aligns with brand tone and market trends. Final deliverables include scalable logos, comprehensive brand guidelines, and packaging designs
We began with a deep dive into the bistro’s personality, customer base, and brand values. Through moodboarding and visual research, we explored ways to visually express its casual elegance and culinary passion. We defined the core design direction to emphasize warmth, simplicity, and approachability.
The logo was crafted to feel both timeless and local. We combined clean typography with a soft, organic emblem inspired by natural ingredients and the Springs community. The result is a versatile identity that works seamlessly across signage, menus, and digital platforms.
With the brand direction established, we extended it to a full packaging suite, including takeaway boxes, coffee cups, stickers, and wraps. Every item was carefully designed to reinforce brand recognition and elevate the customer’s unboxing experience, using sustainable materials and a consistent color palette.
We handed off a complete branding package with guidelines for usage, along with high-resolution design files for all packaging elements. The team at Springs Bistro was equipped to roll out the new look across all touchpoints confidently.
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