Hydote is a premium wellness brand offering science-backed hydration tablets tailored for energy, focus, and recovery. As the brand expanded into retail and influencer collaborations, it needed packaging that reflected its functional positioning, stood out visually in competitive environments, and aligned with its clean, health-forward identity. The goal was to create a packaging system that was bold, informative, and designed for both shelf appeal and e-commerce display.
Website Development
Logo Design
Logo Design
& Branding
Project overview
What We Did For Hydote Packaging
Developed a unified packaging design framework that ensures brand consistency across all Hydote product lines.
Implemented unique color schemes for each product variant to enable quick recognition and differentiation on shelves.
Crafted striking visuals that stand out in retail environments and resonate strongly with direct-to-consumer buyers.
Designed eye-catching retail displays to maximize shelf impact and boost product visibility.
Created clear and engaging illustrations and icons to communicate key ingredients and benefits effectively.
Our process
We start by learning about your brand, target audience, and project goals. This helps us shape a clear strategy and user experience, guiding the layout, structure, and visual direction from the ground up.
Once approved, we move into development building a responsive, fast, and SEO-friendly site. Throughout the process, we collaborate closely with you to ensure the final result is both functional and aligned with your brand.
We began by exploring the agency’s vision, audience, and the types of creatives it represents. The brand needed to feel both refined and expressive, appealing to artists while also building trust with industry professionals. Our research phase involved reviewing other agencies, visual arts collectives, and music management brands to identify design directions that strike a balance between structure and creativity.
We developed a custom logotype with elegant typography that reflects the agency’s modern yet timeless aesthetic. The final design incorporates subtle artistic flair within a clean and minimalist layout, making it adaptable across digital and print formats. A monochrome palette was chosen to emphasize sophistication and visual clarity.
Building on the logo, we created a business card layout that reinforces the brand’s identity. The design features high-contrast type, clean spacing, and a bold front-back layout for maximum impact. Cards were designed to look sharp whether printed on matte, textured, or foil-accented stock.
Upon approval, we delivered the logo files in multiple formats and a print-ready business card design template, along with recommendations for printing finishes and card stock to suit the brand’s premium feel.
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