Hydote is a modern wellness brand offering science-backed electrolyte tablets designed to enhance daily hydration. With formulations tailored for energy, focus, and recovery, Hydote needed a website that would convey its functional benefits, support e-commerce growth, and reflect its clean, health-conscious brand identity.
The goal was to create a bold, informative platform that builds credibility and drives conversions from both wellness enthusiasts and first-time users
This project was built using HTML, CSS, Bootstrap, and JavaScript. It features a clean, responsive layout optimized for all devices, with interactive components and a modern UI design.
The website follows modern on-page SEO standards, including proper use of meta tags, heading hierarchy, and alt attributes for images. For speed, unnecessary scripts were minimized, images were optimized, and the layout was structured to reduce Time to First Byte (TTFB) and improve Core Web Vitals.
We refreshed Hydote’s brand identity to better reflect its wellness focus. This included adjustments to the logo, typography, and color palette to enhance clarity and consistency across packaging and digital touchpoints.
We refined the messaging for each product to clearly communicate its benefits. Each tablet was positioned around daily use cases like energy, hydration, and recovery, making it easier for customers to understand when and how to use them.
We use a clear, streamlined process to build websites efficiently, starting with thorough planning and discovery to understand goals and structure. Our design and prototyping phase ensures a user-friendly, visually appealing result aligned with the brand.
Development incorporates modern coding standards, responsive design, and SEO optimization, followed by rigorous testing for performance. Finally, we deploy the site securely and provide ongoing support, ensuring a smooth and effective journey from concept to launch.
We began by aligning with Hydote’s mission of “smarter hydration backed by science.” The planning phase focused on segmenting the website around key areas: product education, ingredient transparency, targeted use-cases (morning boost, post-workout recovery, etc.), and conversion funnels. The e-commerce structure and storytelling were mapped to support both product discovery and purchase readiness.
We began by aligning with Hydote’s mission of “smarter hydration backed by science.” The planning phase focused on segmenting the website around key areas: product education, ingredient transparency, targeted use-cases (morning boost, post-workout recovery, etc.), and conversion funnels. The e-commerce structure and storytelling were mapped to support both product discovery and purchase readiness.
The site was developed to be fast, fully responsive, and e-commerce ready. Key features included a clean product display with variant options, subscription capability (if needed in future), and a smooth checkout experience. Technical SEO, schema setup, and performance testing were completed to ensure high visibility and fast page loads across devices.
Following the launch, Hydote received full CMS access and onboarding to manage product inventory, update content, and track customer interactions. The website is fully scalable to support additional SKUs, blog content, and future wellness campaigns.
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