EARS plc is a leading UK provider of two-way radio communication solutions, offering mission-critical systems, technical support, and hire services to clients across emergency services, logistics, healthcare, and events. As the company evolved its service offering and industry presence, it needed a modern website that reflected its operational credibility, improved user experience, and supported lead generation. The goal was to create a site that was clear, scalable, and built around the real needs of EARS clients and prospects.
Website Development
Website Modernisation
Website Modernisation
& SEO Strategy
Project overview
What We Did For EARS
We designed a flexible, future-proof structure allowing for effortless growth and content expansion. Each landing page is tailored to specific services, enhancing user engagement and conversions.
Clear, intuitive menus and structured service categories make it easy for users to explore and find exactly what they need. This ensures a smoother user journey and higher interaction rates.
The site is fully optimized for mobile devices, offering fast load times and a seamless experience across all screen sizes. This approach boosts accessibility and user retention.
We implemented best practices for SEO including clean URL slugs, meta titles, and descriptions. This sets a strong foundation for organic search visibility and traffic growth.
Handled a smooth transition with proper 301 redirects to preserve SEO equity. Integrated analytics for real-time performance tracking and data-driven improvements.
Our process
We began by understanding EARS' core value proposition: delivering reliable communications backed by expert support. The project was guided by the need to serve two primary user types clients seeking tailored radio solutions and industries requiring specialist services. We reorganized the site architecture to reflect their key services, introduced industry-specific landing pages, and streamlined the pathways to support and contact.
The design approach balanced professionalism with clarity. We introduced a clean, modern layout with a structured grid system, clear hierarchy, and focused use of color for navigation cues and call-to-actions. Iconography, technical imagery, and service callouts were used to help users quickly understand offerings and explore relevant use cases.
The new website features simplified service categorization such as Radio Communication, Support & Maintenance, Hire & Leasing, and Consultancy Services supported by dedicated industry pages for sectors like Emergency Services, Construction, and Events. These pages were built to answer real-world questions, highlight success stories, and guide users towards consultation or enquiry.
We delivered a fully responsive website built on a scalable platform. Page templates were created for future flexibility, ensuring that EARS can grow its content offering without compromising structure. Performance, mobile usability, and SEO best practices were all prioritized. We also supported redirects, metadata migration, and schema integration for a smooth transition from the legacy site.
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