Cescie is a British athleisure brand creating refined, timeless, and elevated essentials designed for movement and everyday life. The brand combines style, comfort, and craftsmanship, focusing on pieces that last more than a single season. The goal for this project was to build a premium e-commerce experience that reflects Cescie’s minimalist design ethos, communicates quiet confidence, and connects every digital touchpoint to its brand personality. The new website positions Cescie as a modern British lifestyle brand, offering premium athleisurewear that empowers individuals through effortless comfort and lasting quality.
Website Development
Shopify eCommerce Store
Shopify eCommerce Store
& Development
Project overview
What We Did For Cescie
We designed a clean and modern shopping experience that reflects Cescie’s refined and confident brand personality. Every element — from typography to spacing — was crafted to communicate calm sophistication while keeping the focus on the products. The overall layout supports visual storytelling through high quality imagery and elegant motion.
The website was built on Shopify with performance and responsiveness in mind. Each page adapts seamlessly across desktop, tablet, and mobile devices, ensuring a smooth and consistent experience for every user. Lazy loading, optimized scripts, and compressed imagery help deliver fast page loads and fluid browsing.
We implemented a clean URL structure, meta tags, schema markup, and image alt attributes to ensure high visibility in search engines. Content and layout were optimized around key terms relevant to premium athleisure and British fashion, helping Cescie attract and engage organic traffic effectively.
The store architecture was designed to grow with the brand. Categories such as Sweats, Joggers, and Outerwear are structured for easy browsing, while smart filtering and quick view options improve usability. The system allows Cescie to add future collections or products without disrupting navigation or design flow.
Every line of text across the website was written to align with Cescie’s calm and confident tone. Product descriptions, headings, and call to actions maintain a refined narrative that reflects craftsmanship and quiet confidence, ensuring brand consistency across all digital touchpoints.
We integrated advanced analytics and product feed tracking tools to monitor conversions and user behavior. Google Analytics, Merchant Center, and performance metrics help Cescie continuously measure growth and refine marketing strategies based on real insights.
Our Process
We crafted Cescie’s digital experience through a balance of strategy, design, and technology bringing the brand’s refined and confident personality into every touchpoint.
From defining its core identity to building a scalable Shopify architecture, each phase of our process reflects precision, simplicity, and timeless British design sensibilities.
We began by defining Cescie’s digital identity around its core values of being refined, calm, confident, and elevated. The brand strategy focused on expressing British craftsmanship and timeless versatility through tone, visuals, and user experience.
Our objective was to create a digital environment that mirrors the brand’s physical product philosophy minimal, functional, and designed to move with you.
The visual direction embraced Cescie’s minimalist DNA. A clean grid layout, generous white space, and a soft tonal palette reinforced the calm and premium nature of the brand. Typography and imagery were curated to convey quiet confidence, allowing fabrics, textures, and silhouette photography to lead the narrative.
Key design choices included:
- Minimal navigation with a product-first focus
- Refined photography direction highlighting fabric texture and motion
- High-contrast CTAs for clarity and accessibility
- Mobile-optimized layouts supporting scroll-based storytelling
All on-site content followed Cescie’s brand voice pillars:
- Minimal: concise product titles and descriptions
- Calm: steady tone that avoids hype or exaggeration
- Elevated: refined phrasing to reflect craftsmanship
- Confident: purposeful and assured communication
Every line of copy reflects modern British elegance — written with precision and restraint to reinforce the brand’s identity.
We developed a clear hierarchy between collections such as Sweats, Joggers, and Outerwear, allowing users to explore Cescie’s wardrobe staples with ease. Interactive product imagery, clean size guides, and quick-add features were implemented to enhance usability while preserving a minimalist aesthetic.
SEO best practices were embedded throughout — including structured metadata, optimized alt text, and performance-optimized images for search visibility in terms like premium athleisurewear and British activewear.
Built on Shopify, the Cescie website was designed for scalability and precision. Custom templates were developed for storytelling, seasonal lookbooks, and brand features ensuring long-term flexibility for campaigns.
Key technical deliverables included:
- Lightweight, responsive theme optimized for mobile performance
- Custom collection filters for seamless navigation
- Google Merchant and GA4 tracking setup
- Structured schema and metadata for SEO enhancement
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